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Five Consumer Goods Companies Proving Circular Business Models Work
The global economy faces a challenge with circularity. The Circularity Gap Report 2024 from the Circle Economy Foundation and Deloitte shows that just 7.2% of materials used worldwide are recycled or reused, a drop from 9.1% in 2018. Even as awareness grows, the amount of recovered and recycled materials has actually decreased by 21% in the last five years. However, some companies are showing that circular business models can be both good for the environment and profitable. Research in the journ
Jan 21, 2026

Best of Sustainability In Your Ear: USEFULL’s Rob Kutner On Easing Reuse Adoption With Plastic Buy-Backs
The scale of our plastic waste crisis is staggering: the U.S. alone uses over 100 million plastic utensils every day, most of which are used once and tossed into landfills where they’ll persist for centuries. From ocean pollution to overflowing campus dumpsters after lunch rush, single-use packaging defines modern food service—but universities and businesses are under mounting pressure to embrace sustainable alternatives. Tune in to a conversation with Rob Kutner, Chief Revenue Officer at USEFU
Aug 11, 2025

Recycling Mystery: Black-Colored Plastic
Black plastic gets its color from carbon black pigment and is commonly used in food containers, such as meat or produce trays and take-out containers, as well as disposable coffee lids, plastic bags, and hard plastic items like DVD cases and planters. While plastic is one of the categories of things that we are encouraged to recycle — when we can’t reuse or repurpose it — not all black plastic items can be recycled. Before we get into the details of recycling black plastic, here are some general
Jan 8, 2026

35 Years Worth Of Things You (Probably) Didn’t Know About Earth911
Earth911 turns 35 in 2026. We invited Trey Granger, who worked at Earth911 from 2007 to 2014 as the site’s first content editor, and whoe also oversaw expansion of the recycling directory, to share some of the highlights of the continuing journey to an easy to understand recycling system. Earth911 turns 35 years old in 2026 (but we don’t look a day over 30). To celebrate, here are 35 fun facts about your favorite low-waste resource. 1. At 35 years old, Earth911 predates several well-established
Jan 5, 2026

What Is the Carbon Footprint of Video Streaming?
Streaming video is now a regular part of life for billions of people. In 2024, Netflix users watched 94 billion hours of content, and over 122 million Disney+ subscribers streamed about 28.4 billion hours. Since video streaming makes up 60 to 70 percent of global internet traffic, it’s more important than ever to understand its environmental impact. The good news is that streaming’s emissions per hour are still fairly low compared to many daily activities. However, because so many people stream
May 8, 2024

Recycling Mystery: Should You Refill or Recycle Ink Cartridges?
From an environmental standpoint, reusing a product is almost always preferable to recycling it because reuse gives products a second life without consuming additional manufacturing resources. However, companies have been promoting recycling rather than the reuse of a single consumer product for years. That product: printer cartridges. The urgency of cartridge reuse and recycling cannot be overstated. North America uses approximately 400 million ink and toner cartridges annually, and more than 3
Aug 1, 2018